by Roland Burkart (Author). Be the first to review Das vorliegende Buch entfaltet systematisch die Perspektiven der Kommunikationswissenschaft. Der Autor. Kommunikationswissenschaft: Grundlagen Und Problemfelder. Umrisse Einer Interdisziplinaren Sozialwissenschaft: Roland Burkart: : Books. Roland Burkart. nap, New Acad. Press Volume 8 of Studienbücher zur Publizistik- und Kommunikationswissenschaft / Studienbücher zur Publizistik- und.

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The research identified the following frames: The author raises the question about how is it possible to understand each other in spite of the fact that the mental world is immediately inaccessible.

Bakk 2 | Julia Granbichler by hänsen horvath on Prezi

Can value framing facilitate and speed up the acquisition process? Turn it on to take full advantage of this site, then refresh the page. What role do emotions and exclusivity play? ENGH and relationship marketing vgl.

“An Island”

Welche Kommunikahionswissenschaft spielen Web 2. This paper is intended to be an introduction to the elucidation of the mutual understanding on the basis of the concept interpretation. On the one hand two consecutive online surveys with slightly different research interests have been carried out. Which media are most important for the diffusion process?

Additionally the survey aimed to trace the diffusion process of the film within the fan community and tried to outline possible opinion leadership within the community.


Das Subjekt der Unterwerfung. Der Zeitraum erstreckt sich vom 9. Also, opinion leaders confirmed that opinion askers and opinion seekers were easily persuaded to adopt the innovation.

The sample period was chosen from November 9th, to September 1st, resulting in postings to be taken into account. The second online survey was dedicated to re-check and validate the results from the first survey. What is the role of Web 2.

The mutual goal of both strategies are a strong artist-fan relationship and intensive communication between artists and fans vgl. How important are band-to-fan communication and first hand information? Humann, Lisa “An Island”.

The film kommunikationswisaenschaft released in and the band asked their fans to host Private-Public Screenings of the film at their homes.

The results of the empirical research showed that, in the case of this study, band website, social networks, and blogs had taken on the role generally attributed to mass media when it comes to spreading initial information about the innovation. Results indicate that mass media messages seem too abstract and impersonal to promote successful adoptions within the diffusion process.

In general, a positive attitude towards the innovation in the beginning leads to quick adoption. It is argued that the germ of the subjectivity is the instinct for self-preservation which determines the fundamental relation of the human to the world: Frames make use of established patterns in the communication process — existing schemes and strereotypes — facilitating the process of selecting, structuring and memorizing new information.


The empirical research is designed as a combination of two methods. The concept was surprisingly successful with screenings all over the world within a period of two months. The major part of the text is an attempt at explanation of the role of interpretation in the process of shaping of the subject. JavaScript is turned off in your web browser. Which kind of messages promote or hinder the takeover decision?

The success of Framing can be evaluated by measuring the framing effects. In order to launch a successful marketing campaign in the independent music industry, identity-based music branding vlg. The innovation decision process can be seen as the most important moment of the diffusion of innovation, as the adopter decides at this point whether he will adopt the innovation or not. Furthermore this allowed to review and determine the framing effects.

To find out about the existence of opinion kommujikationswissenschaft, some of the questions asked were designed to be self-evaluating, which is a common method to identify opinion leadership in online surveys vgl. Selected contents from this journal.

The results indicate a change of attitude within the entire fan community of Efterklang.